Along with legendary personalities, HOT 97 has become famous for trendsetting lifestyle events. The annual sellout of events such as HOT 97’s On Da Reggae Tip, HOT 97’s April Fools’ Day Comedy Show and our signature lifestyle event – HOT 97’s Summer Jam – validate the power and influence of the HOT 97 brand.
Beyond lifestyle extensions, HOT 97 has had a strong presence in the community through its philanthropic contributions to different charities, support of local charitable events and insightful programming addressing issues throughout New York’s multicultural community.
As entertainment, media and the music industry continue a transition into the digital age, HOT 97 stays ahead of the curve offering listeners numerous opportunities to connect with the brand at home, at work or on the go through our various Digital capabilities including HOT 97.com. These tools offer listeners exclusive audio & video content, news & event updates, contests, texting & SMS communication with our personalities and client partners, podcasts, videos and more.